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We Believe Travel Changes
Everything

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"Travel is the only thing you buy that makes you richer."

— Fashion Trend Studio Motto

Born from a Love of Authentic Exploration

Fashion Trend Studio was founded in Tokyo in 2018 by a small team of passionate travelers who were frustrated with travel content that prioritized paid placements over genuine recommendations.

We set out to build something different — a trusted editorial travel guide powered by writers who live in, travel to, and genuinely love the destinations they cover. Every guide we publish is built on first-hand experience, not press trips or sponsored content.

Today, we serve over 500,000 monthly readers across 180+ destinations, and our commitment to independent, authentic travel journalism remains unchanged.

Editorial Independence

We never accept payment for coverage. Our opinions are always our own.

On-the-Ground Expertise

Every guide is written by someone who has actually been there, recently.

Sustainable Travel

We champion responsible tourism and support for local communities.

Accessible Advice

Great travel guidance for every budget, from backpackers to luxury seekers.

2018Founded in Tokyo
180+Destinations
48Expert Writers
500K+Monthly Readers
95Countries

The Faces Behind the Guides

EK

Elena Kowalski

Founder & Editor-in-Chief

Former travel editor at Condé Nast, Elena has visited 87 countries and lived in Tokyo, Lisbon, and Mexico City. Specializes in Asia and cultural immersion travel.

⚡ Currently obsessed with Kyoto's hidden machiya districts

MR

Marco Ricci

Senior Travel Writer — Europe

Rome-born food and culture writer who has spent 12 years documenting Mediterranean food traditions. Author of three travel cookbooks.

⚡ Planning an epic Adriatic coast road trip for summer 2026

SN

Sasha Nguyen

Adventure & Southeast Asia Editor

Hanoi-born adventure travel specialist covering trekking, diving, and sustainable eco-tourism across Southeast Asia and the Pacific.

⚡ Just returned from 3 weeks diving in the Coral Triangle

JO

James Okafor

Africa & Middle East Correspondent

Lagos-born travel journalist and wildlife photographer covering safari tourism, desert adventures, and emerging destinations across Africa and the Arabian Peninsula.

⚡ Working on our definitive Sahara Desert guide for autumn

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Join Us in Exploring
the World

Whether you're planning your first international adventure or your fiftieth, Fashion Trend Studio is your trusted companion for every journey. Start exploring our curated destination guides today.

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