Our Story
Born from a Love of Authentic Exploration
Fashion Trend Studio was founded in Tokyo in 2018 by a small team of passionate travelers who were frustrated with travel content that prioritized paid placements over genuine recommendations.
We set out to build something different — a trusted editorial travel guide powered by writers who live in, travel to, and genuinely love the destinations they cover. Every guide we publish is built on first-hand experience, not press trips or sponsored content.
Today, we serve over 500,000 monthly readers across 180+ destinations, and our commitment to independent, authentic travel journalism remains unchanged.
Editorial Independence
We never accept payment for coverage. Our opinions are always our own.
On-the-Ground Expertise
Every guide is written by someone who has actually been there, recently.
Sustainable Travel
We champion responsible tourism and support for local communities.
Accessible Advice
Great travel guidance for every budget, from backpackers to luxury seekers.